Company News

US Home Scent Sector Benefits from Hygge Trend

Author Image

By: TOM BRANNA

Editor

US consumers continue to embrace hygge, and in seeking to create a feeling of warmth, connection, and well-being in their homes and lives inspired by this Danish-born trend, they are cozying up to home scents more than ever before, according to data from The NPD Group. During the past year, more consumers have reported using home scents to relax, feel cozy, and uplift their spirits, according to Scentiments, a suite of consumer insights on the US fragrance industry from global information c...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters